LAPORAN PRAKTIK KERJA LAPANGAN PADA DIVISI ADMINISTRASI PEMASARAN BATTERY PT PANASONIC GOBEL INDONESIA

This report aims to inform two months of practicant activities (04 July 2018 - 04 September 2018) at PT Panasonic Gobel Indonesia Jakarta Head Office. Prakticant assigned to the Administration Marketing Division at the Battery Marketing Department. Field Work Practice aims to gain experience and knowledge about work in companies, especially in the Field of Marketing. During the Field Work Practice, the practicant carries out several jobs such as recapitulation of PO, making proposals for price increases, processing effective call data and active outlets, and processing target data and achieving salesmen for one month. With this Field Work Practice, the practicant can obtain knowledge about the work done in a company, especially in the field of marketing, besides that the practitioner can apply the knowledge gained during college

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA (Survei Pada Mahasiswa Universitas Negeri Jakarta)

Anisa Putri Kumalasari, 2019; The influence of Brand Image on Aqua's Product Purchase Decisions. (Survey on Student of Universitas Negeri Jakarta). Scientific Paper, Jakarta: DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This study aims to: 1) know the description of brand image of Aqua products. 2) know the description of purchase decisions of Aqua products. 3) know whether brand image has a significant influence on purchase decision of Aqua products. In this reseach the data were collected by spreading a questionnaires . The sampling technique was random sampling technique with 190 respondents who knows and has bought Aqua products. The data analysis methods that are used are descriptive statistics analysis and simple linear regression analysis. The author used SPSS program version 25 to process the data resource. From the results of this research it can be seen that the brand image variable influence the purchasing decision. this is indicated by the r square value of 0.387 (38,7%). Keyword: Brand Image, Purchase Decision, Aqu